In the face of a severe housing crisis gripping the UK, the Local Government Association…
If you’re a natural creative with a love for all things social media, then this role might just be your dream come true…Carry on reading to find out more about working as a social media officer in the public sector.
What would my day-to-day look like?
As a social media officer, your responsibilities range from content creation, audience insight and social strategy, to campaign promotions, blog posts and reporting back on performance analytics.
What qualifications do you need?
To get into this role, you will usually require either a degree in a related subject (e.g. marketing, journalism or internet design) or you can complete an apprenticeship in social media and digital marketing.
In order to be successful in this role, you’ll need:
- Exceptional communication
- In-depth understanding of media production
- Experience using social media platforms
- Interpersonal skills
- Ability to write clearly and succinctly
- Team player
- Strong time management
What role does a social media manager play in the public sector?
As a social media officer in the public sector, you will likely work for a local authority to help them share the latest news with residents, promote the good work of the organisation and respond to any queries/engagement across platforms.
Get in touch with our team via [email protected] if you have any questions or want to find out more about the roles we place.