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Everything you need to know about becoming a social media officer

If you’re a natural creative with a love for all things social media, then this role might just be your dream come true…Carry on reading to find out more about working as a social media officer in the public sector. 


What would my day-to-day look like?


As a social media officer, your responsibilities range from content creation, audience insight and social strategy, to campaign promotions, blog posts and reporting back on performance analytics. 


What qualifications do you need? 


To get into this role, you will usually require either a degree in a related subject (e.g. marketing, journalism or internet design) or you can complete an apprenticeship in social media and digital marketing. 


Necessary skills


In order to be successful in this role, you’ll need:


  • Exceptional communication
  • In-depth understanding of media production 
  • Experience using social media platforms 
  • Interpersonal skills
  • Ability to write clearly and succinctly 
  • Team player
  • Critically-minded
  • Strong time management 


What role does a social media manager play in the public sector?


As a social media officer in the public sector, you will likely work for a local authority to help them share the latest news with residents, promote the good work of the organisation and respond to any queries/engagement across platforms. 


Interested? Check out our latest social media officer role here or browse our current vacancies

Get in touch with our team via [email protected] if you have any questions or want to find out more about the roles we place.

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